Assisted conversions are taking into account sessions where:
- a "recommendation" was used and there was a "click" within recommendation results (so it could be a click leading to a category or brand page) and
- afterwards a conversion event was recorded (e.g., "add-to-cart") within the session.
Direct conversions are based on a sequence of events, such as:
- "recommendation" → "conversion event" (e.g., add-to-cart) on a recommendation result or
- "recommendation" → "click" to go to product detail page → "conversion event" on a product detail page.
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