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Timeframe: 6. 11. 2022 6. 12. 2022
Conversions mode

Assisted conversions are taking into account sessions where:

  • a "recommendation" was used and there was a "click" within recommendation results (so it could be a click leading to a category or brand page) and
  • afterwards a conversion event was recorded (e.g., "add-to-cart") within the session.

Direct conversions are based on a sequence of events, such as:

  • "recommendation" → "conversion event" (e.g., add-to-cart) on a recommendation result or
  • "recommendation" → "click" to go to product detail page → "conversion event" on a product detail page.
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